Outdoor sports brands accelerate the pace of layout in China

With the recovery of the macro economy and the increase in the penetration rate of e-commerce, China's e-commerce transaction market is getting better day by day. The latest monitoring report released by the China Electronic Commerce Research Center shows that in the first half of this year, the transaction volume of my country's e-commerce market reached 2.25 trillion yuan, and this amount will exceed 4.3 trillion yuan for the whole year.

A few days ago, according to relevant information, the global outdoor sports brand HI-TEC has launched an independent e-commerce platform in addition to its official flagship stores on third-party e-commerce platforms such as Taobao, Paipai, Youah, and Dangdang. HI-TEC China's official mall wants to take advantage of e-commerce to grab more Chinese markets.

The splendid money scene of China's e-commerce market has attracted the attention of major global giants. These international giants have accelerated the pace of their deployment in China, and outdoor sports brands are no exception.

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Outdoor sports brands accelerate the pace of layout in China

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